After developing a phenomenal online presence for Livefyre with my team, I headed the initiative to create the mobile-friendly version of the site. It was important to balance the important information that needs to be delivered with the usability of a mobile device.
Several rounds of sketching were done, and then I moved into high-fidelity mocks. I was able to identify the needs of a user who was visiting the site on their phone, and successfully balance the information displayed. I was also able to create some fun interactions focused on our mobile users.